How Beckon Homes earned $85k+ in upsells while fielding fewer guest messages

Use cases

1. Use Case 01

   Guidebooks that fill themselves in

   Beckon's guidebooks are now simple to keep current, and they answer the everyday questions guests used to send the team. Updating them used to be a lift: adding a place meant downloading its photos and uploading them again, so Beckon refreshed them less often than it would have liked. Eight to ten years ago, the guides were printed binders.

   Now Shaun adds a place he likes near a property, a coffee shop for example, and the guidebook pulls in the photos and a description on its own. Guests find the house answers there too, from how to use the hot tub to where to go nearby. In Shaun's words, it "makes a really beautiful thing for the guests to see with very little effort on my part."

   RESULT108 local places across 16 lists. Shaun's hospitality team fields fewer messages, and he now calls updating a guidebook super simple.

   

2. Use Case 02

   Upsells guests find on their own

   Beckon turned upsells into steady revenue by putting them where guests already look, in the same guest portal as the guidebook. Years ago they were manual: Beckon charged them through Airbnb, hoped the guest paid, and chased the ones who did not.

   Now the menu offers early check-in and late checkout at a price that moves with the stay, plus an 11am bag drop and a 3pm bag hold at $25 each. When a guest buys early check-in or late checkout, an automation moves the check-in or check-out time on the reservation, so nobody edits the booking by hand. Shaun's explanation for why they sell: "It just makes it so easy for guests to see it as an option."

   RESULT$85,900 in upsells since July 2025, with sales every month this year. Through October 11 this year, early check-in brought $14,920 from 160 purchases and late checkout $11,760 from 127.

   

3. Use Case 03

   Flagged items land in Slack

   Beckon's team now sees every flagged item in the tool it already works in, so problems surface without anyone going to look for them. Before, a bad review or a maintenance issue came to light only when someone opened a system to check, and with work spread across platforms, the question later was whether it ever got resolved.

   Now an automation pings a Beckon Slack channel with any flagged item, whether it is a bad review notice, a maintenance issue or anything else coming up. A guest verification that lands in review or is declined posts there too. The team already works in Slack all day, every day, so each flag lands where people are. In Shaun's words, "they just have to look in one spot and it's all automated."

   RESULTreview, maintenance and verification flags in one spot, inside the tool the team already has open.